Advertise with WeaveZine

There’s something exciting going on in the weaving world: WeaveZine is introducing a new generation of fiber artists to handweaving.

Two years ago, WeaveCast, the first podcast dedicated to handweaving began recording interviews with the world’s best weavers. Magic happened: their stories inspired lapsed weavers to take up the loom again, and caused many knitters and other non-weavers to give handweaving a try.

Building on that success, we launched WeaveZine, the first online magazine for weavers. With articles to help new weavers be successful and a flirtatious attitude that speaks to weavers in their twenties and thirties, we’re launching weaving into the twenty-first century.

By advertising with WeaveZine and WeaveCast, you can support these efforts to entice and educate new weavers, and at the same time get your product message before a new and growing audience.

WeaveZine is the fresh, new face of handweaving.

New Media and Online Advertising

The Internet has spawned new forms of distributing information worldwide. This includes podcasts, online magazines, and social networking sites.

The growth of these new media is staggering. In 2006, the number of podcasts exceeded the number of radio stations in the world^[1] . Subscriptions to new-media feeds grew by 170% in 2007.^[2] Compare this to the historically low growth rates of 1-2% annually for broadcast radio and television^[3] and the 1% annual decline in newspaper subscriptions^[4] and you’ll understand why new media is such an exciting development.

By investing your advertising dollars with WeaveZine and WeaveCast, you’ll be leveraging new media to help your business grow into the twenty-first century.

Online advertising is immediate. Minutes after seeing your ad, a customer can, with a single click, be shopping in your online store.

Statistics

I use SiteMeter, an independent third-party application, to track traffic on the WeaveZine web pages. Using SiteMeter, you can view the current WeaveZine traffic statistics.

In its first month of publication, WeaveZine pages were viewed 96,105 times during 10,505 user visits.

Thousands of weaving enthusiasts are enjoying the site. What’s more, in the first week the average visit length was 12:05 minutes, which means that users are coming to the site and staying to read it cover-to-cover.

More than 1200 readers have registered with WeaveZine to receive email notifications when new issues of WeaveZine go live.

We’ve created a group “WeaveZine Fans” on ravelry.com, the online social networking site for knitters. The WeaveZine Ravelry group is an active and fast-growing community in the heart of the online knitting world.

But don’t take our word for it. Look at some of the comments from our readers:

“I was so happy to stumble across the first issue of Weavezine! You are really filling a gap with this undertaking... I think you've found your readership. Call us serious beginners. I'm 32.”

“Brilliant! Another first for weaving folks, an online zine was needed and is welcomed by weavers…a fresh perspective guaranteed to inspire and encourage fiber folks everywhere.

“Your new venture, Weavezine, is fabulous! I've mailed a link to everyone in my weaving group.”

“Just read through the first copy. Wonderful!.... I also like the links to the suppliers, as a new weaver I don't know many suppliers.”

Strategy

WeaveZine’s goal is to grow the handweaving market by reaching out to knitters and the younger generation of technology-savvy fiber artists.

We do this by:

Providing beginning weavers the information they need to be successful.
Inspiring new weavers with projects that are fresh, hip, and full of youthful spirit.
Promoting WeaveZine and weaving in channels young fiber artists are already plugged into. (ex: Interview about WeaveZine on Cast-On, a popular knitting podcast, WeaveZine fan group on Ravelry.com, upcoming article in Craft:)
Incorporating knitting into WeaveZine via the “Knit 1; Weave 1” feature which teams a knitter and a weaver together “Project Runway style” to create a project that incorporates both arts.
Cross-promotion with other podcasts and blogs (aka: viral marketing.)
Search-engine optimization in Google, and ads in traditional craft publications.

Ad Rates

WeaveZine ad rates are set according to standard online advertising guidelines, based on CPM or dollars per thousand views. WeaveZine’s CPM is $5.00. Compare our rates to those of knitty.com, craftzine.com or Handwoven, and you’ll see that advertising in WeaveZine is a great value for your marketing dollar.

Note: Although we use CPM calculations to determine what the rates are, WeaveZine ads are priced and sold by a flat, one-time fee. You pay once, and own that ad real estate in perpetuity.

All the ads in WeaveZine are linked to the advertiser’s website, driving traffic directly to your online store or promotional site.

In addition, WeaveZine ads are persistent. This means that old articles are archived with their ads intact. As WeaveZine readership grows, so will your ad’s exposure. It’s like buying tomorrow’s ads at today’s rates.

We offer a 10% discount if you pre-purchase three ads of the same type. (This also locks you into the current pricing.)

Given the current levels of traffic, our ad rates are:

$450	Premium Site Ad (140 pixels wide x 200 pixels high) Appears on every page of the WeaveZine site, in the left-hand column above the navigation. Your ad graphic will be displayed with every page view, and will appear on every printed-out article. This is the most visible way to get your business message in front of the WeaveZine audience.
$175	Rotating Site Ad (140 pixels wide x 200 pixels high) Like the premium site ad, this ad appears on every WeaveZine page, but it is more affordable because you share the ad space with other businesses on a rotating basis.
$75	Article Ad (540 pixels wide x 65 pixels high) Appears on one of the WeaveZine article pages. We will work with you to place your ad with the article most relevant to your marketing goals.
$30	Marketplace Ad (210 pixels wide x 100 pixels high) A business-card style ad in the WeaveZine marketplace. The most affordable way to get your message in front of a new generation of weavers.

Placing an Ad

Please email editor@weavezine.com to schedule your ad.

WeaveZine accepts payment by Paypal (sent to editor@weavezine.com) or check.

Payment must be received two weeks before the WeaveZine issue is released. The payment deadlines are as follows:

Spring	January 31st
Summer	April 30th
Fall	July 31st
Winter	October 31st

If paying by check, please make payable to WeaveZine and mail to:

WeaveZine
P.O. Box 860
North Bend, WA 98045

Graphics Support

Don’t have a digital artist on staff? We can provide graphics support to help you create a compelling online banner ad for $35/hour. Typically, it takes about one hour to generate a banner ad from your logo and images.

Measuring Ad Effectiveness

The WeaveZine site now tracks click-traffic on all ads. We send out monthly statistics. No more guessing about whether your ad campaign is working: now you'll know!

If you prefer third-party statistics, many web-hosting companies over services that will let you track referrals to your Web site. Contact your web server host for details.

Advertiser Newsletter

WeaveZine publishes a free monthly newletter with articles about how to be successful with online advertising, as well as information about marketing opportunities on WeaveZine. If you would like to subscribe, please sign up for our Advertiser Newsletter.

Curious about the Advertiser Newsletter? Check out the current issue.

Questions?

If you have any questions about advertising on WeaveZine, please email editor@weavezine.com

[1] Feedburner.com statistics for podcast numbers and the CIA World Factbook for the number of worldwide radio stations (https://www.cia.gov/library/publications/the-world-factbook/geos/xx.html#Comm)

[2]Statistics provided by Feedburner.com, one of the most popular RSS,.(syndication-feed hosts) for new media.

[3] Data from the 2000 “How Much Information?” research project. (http://www2.sims.berkeley.edu/research/projects/how-much-info/broadcast.html) and corroborated by the Editor and Publisher Yearbook Online Data, 1940-2003 (www.editorandpublisher.com)

[4] Statistics from the 2004 “The State of the News Media” report compiled by journalism.org (http://www.stateofthenewsmedia.org/narrative_newspapers_audience.asp)